A business letter has to compete with a huge amount of material that enters an office or a home every day.
How will yours stand out?
Not by containing a lot of text.
No, it will need a clear introduction comprised of a strong heading and a solid follow-up which develops the awareness created by the catchiness or grab of the opening line.If it’s for a B2B, it will have a different feel to that of a business to a household.
One will be seeking a business relationship while the other is probably selling a product or service.
Before you embark on a letter, you have to ask whether or not the letter is the answer to your communication needs.
Jim Howes will help you clarify your objectives and determine the sort of letter campaign that is suitable for your organisation and can draft it once you are happy with its direction.
His service includes three drafts as a routine.